The single most important thing for us is making a piece of clothing that is built to last. Our collection is small for that very reason. For us less is more. 

We aim to reduce waste wherever possible and choose materials that are thoughtful, durable, and safe for little ones. Our dead stock fabrics are water-resistant nylon, meaning they can be wiped down, wasting less water washing. Our pieces are designed and made in East London, with care and attention to every detail. Every finished piece is guided by our commitment to quality, creativity, and responsibility.

Playful, mindful, and most importantly made for mischief.